As a founder of his own design firm, president of the AIGA, Graphic Design instructor, and a contributor to Lynda.com, among other things, Sean Adams is known as a very successful, and busy, designer. There is so much to learn from the span of his career, and he has a lot of wisdom to give to his students about making it in this line of work. I appreciated his insight on what he would be looking for in a potential hire, and that what he valued most was simplicity in presentation. He also emphasized networking as a way to create your own career path. The design community is a tight knit group of people, and the easiest way to get yourself an opportunity is to meet the right connections!
Sean relies on many different techniques to get his ideas. One of them is to listen to other's ideas, which I thought was great. As much as anyone wants to have a completely original idea or thought, it is always helpful to get another's idea or perspective and then create it into your own. He also loves to combine symbols and ideas in his work to create artistic metaphors.
He said, "design keeps capitalism going in the marketplace", which I thought was a very thought-provoking statement. Essentially, without design, our entire economy wouldn't have the momentum that is does today. As Sean put it, as an Art Director or Creative Director, you truly are "in charge of pop culture".
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