Jessica Hische is the co-owner the design firm, "Title Case", in San Francisco, and has a career that I truly admire and wish to learn more from. As someone who is passionate about lettering as an art form, it is always interesting to hear about someone who has made it into a lucrative and fulfilling career. In the video, Jessica mentioned people's reactions when she tells them she does lettering and how most people don't understand the complexities and intricacies that encompass typeface and lettering. She mentioned that not until you really start to look at and teach yourself the details of lettering, will you start to truly learn the craft.
Her advice, in terms of career and artistic progression, was to be creative every day in order to keep yourself fresh and revitalized in your craft. When searching for your ideal career, she said that it is important to not only consider what you love and are passionate about but what your day to day really looks like. Her success has relied on her using her career to make a statement about yourself.
Jessica constantly floods sketch books with ideas. It is important to do this because once you find out things that aren't working, you're closer to finding what does. You have to go through an exploratory period in order to generate your best work.
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