Jim Krause is an exceptional designer that is well-versed in using color to his advantage in his work. He explained that all color consists of three components - hue, saturation, and value. Although all three are very important in depicting emotion through color, value is the most important as the other two components would not exist without the value of a color. He showed many helpful examples of how to use color to create different branding, logos, color illustrations, etc.
I thought that his tricks with using the color guide to be extremely helpful when thinking about my future design career. Jim's favorite color design style is to use split complimentary, which means that he likes to select a color then use the near colors of its complimentary color. This technique allows for the designs to remain visually distinctive and interesting but also complimentary so it still has some relevance to each other.
Jim also went into a technique for color which I found especially interesting. He recommended finding classic works of art that you admire based on their color scheme, and using the color guide tools to create your own color swatches based on the color scheme of that original piece of artwork. I am looking forward to trying that technique in my own work. Overall, I found Jim's color advice to be very interesting and useful when thinking of applying it to my own work.
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