Patterns

Modularity and Grid

Layers

Type and Hierarchy Summary

When considering type and hierarchy within a layout or project, it is important to consider color, contrast, scale in conjunction with the placement of the information. In the video, she emphasized using borders, lines, and color to help guide the reader's eye through the content you are presenting. Designers directly influence the media and public, and therefore, are the creators of culture. The way that information is presented is so crucial to our society and how we receive that information.

Larger font or bold lettering can direct the reader's eye there first thus emphasizing a title or important information that the designers feels that the reader should be most aware of. The organization of your layout is also important when creating a cohesive hierarchy. In the video, she mentioned many ways you can do this, whether you have a small amount of information or a lot of text, using varying colors to depict groups or categories allows the reader to flow through the information with ease.

Hierarchy

Heber - Calligraphy Summary

Heber showed us his passion of lettering and how he has made it into his full-time job, not just as a graphic designer, but also as a lettering artist and craftsman. He uses a lot of his hands-on creativity through lettering to influence his work at Visual Asylum. He began his design career at City College and eventually transferred to SDSU. He believes the quality of staff and expectations of the City College program are what really gave him the boost he needed to further pursue his career in design.

With lettering and calligraphy being Heber's passion, he has many interesting and exploratory tools that he uses when creating his art. He inspired me to pick up a couple new tools to continue exploring my creativity with typography and lettering outside of the classroom. Heber emphasized that his commitment to his craft and time spent expanding his creativity directly relates to his success in his projects in Graphic Design.

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