Tuesday, November 1, 2016

Type and Hierarchy Summary

When considering type and hierarchy within a layout or project, it is important to consider color, contrast, scale in conjunction with the placement of the information. In the video, she emphasized using borders, lines, and color to help guide the reader's eye through the content you are presenting. Designers directly influence the media and public, and therefore, are the creators of culture. The way that information is presented is so crucial to our society and how we receive that information.

Larger font or bold lettering can direct the reader's eye there first thus emphasizing a title or important information that the designers feels that the reader should be most aware of. The organization of your layout is also important when creating a cohesive hierarchy. In the video, she mentioned many ways you can do this, whether you have a small amount of information or a lot of text, using varying colors to depict groups or categories allows the reader to flow through the information with ease.